Method Studios

Interesting articles from our world and beyond.

Hayden Judd joins Method as General Manager as global growth calls

A major new hire at Auckland creative innovations agency Method is helping the business gear up for sustained growth both here and internationally.

Bite 12th May 2019

Dreams of a clean future to light up the Harbour Bridge


Best of the Best - Ahi Ka Tours features in Idealog

Bite 17th Sep 2018

Squawk's Journey launches for Conservation Week



Here's our idea for the Idealog Wool Challenge where we were sent a box of very raw wool fibre and tasked with recreating an everyday object using wool.


We help launch Nespresso's 360 experience in NZ


Rules of engagement: Sam reflects on 15 years of digital storytelling

All we ever set out to do was to create a genuine connection, make digital the hero and make sure people realised the value and power technology could have in bringing stories to life.

Bite 7th Sep 2018

Sustain-a-city game for WSP Opus is a hit


Take a sneak peek at the Secret World of Butterflies exhibition

Bite 15th Jun 2018

Secret life of butterflies: How Method helped Auckland Museum's exhibition soar


AR and VR is the new reality for creating immersive experiences to share our culture and stories.

I was recently honoured to be invited to speak at the AIS Media Summit in New Delhi, India. The broadcasting industry is exploring new ways of sharing and telling stories...


Idealog's Design Event features Sam Ramlu, Carin Wilson, Blunt Umbrellas and more


What is it that connects people to place? - OFF GRID 2018

With more and more people choosing to live in cities what makes cities experiential? OFF Grid explored the city through people, story, culture and brand, and asked…what is it that connects people to place?

Bite 26th Apr 2018

Insights from the Auckland Virtual Tours project features in FWA today


What's keeping Sam up at night?

Bite 9th Apr 2018

Two in two months! Another FWA - this time for The Boy and the Lemon.


The Boy and the Lemon features at NZ Festival, Wellington, 2018

Method was invited to showcase our internationally renowned AR/VR experience – The Boy and the Lemon – at ProjectR, Wellingon during Aotearoa’s leading celebration of cutting-edge culture, NZ Festival 2018.


An FWA for our Virtual Tours app!



Pushing the boundaries of traditional Maori tourism offerings, Ngati Whatua Orakei is embarking on a ground-breaking high-tech venture with the launch of an augmented reality (AR) walking tour of Takaparawhau, Bastion Point.

Bite 16th Jan 2018

One News covers our innovative new tourism app


MD Sam Ramlu on the all star panel at NZGDC

Bite 10th Jan 2018

The year that was and the years to come


Who you gonna call? Maybe me...

We try The Void Ghostbusters: Dimension in New York city.


Virtual Reality for brands


NZ Children's story to feature at prestigious AR and VR festival in New York

Augmented and virtual reality (AR/VR) retellings of James Hurman’s The Boy and the Lemon will be in the global spotlight at The Future of Storytelling, the world’s leading immersive storytelling event, held in New York in October.

Bite 3rd Sep 2017

How VR is helping the next generation pick their future career path


QMS does VR

Bite 3rd Sep 2017

Reality Check with Method & M Theory MD Sam Ramlu


Tech for tech’s sake

Remember Pokemon GO? The success of this augmented reality juggernaut soon prompted requests for a similarly groundbreaking idea, which is a little like asking an author to write another Harry Potter, or suggest TVNZ whip up another Breaking Bad....


Newsroom features Method and Star Wars museum


World-first Virtual Reality Personality Profiler developed by NZ agency

A world-first virtual reality experience to help prospective university students choose their course of study has been developed by Auckland-based virtual and augmented reality (VR and AR) specialists M Theory for Torrens University Australia.

Bite 25th Apr 2017

Sam and Euge are guest speakers at upcoming Screen Edge Forum


Silver at the NZDM Awards for our work for State!

Bite 26th Jan 2017

CSSDesignAwards names Method as finalist in DOTY


Press Release: Method launches specialist augmented and virtual reality arm - M Theory

Auckland-based creative agency, Method, has launched M Theory - a specialist augmented and virtual reality (AR and VR) arm - to keep up with client demand and further invest in the technology.


NZ Herald features Method - Top Tips for Small Business


The complete guide to Virtual Reality

It's the BBC's complete guide to VR.

Bite 19th Jan 2017

Method scoops 5 Awards at the VEGAs!


Secret Santa Service - it's that time of year again!

Bite 16th Oct 2016

Born Fighters wins Bronze at Best Awards


How to stay real in a virtual world

This amazing $30b world is fantastic to be a part of, and you can do wonders for your brand when you keep it real for your audience.


Method feature in NZ Herald


It's the year for trends reports - here's ours

Seems like everyone’s publishing a Trends Report this year so we thought we’d play fortune teller as well and predict what that cookie holds for the year.

Bite 3rd Sep 2016

One News covers AR/VR Garage


Born Fighters a Finalist

Bite 5th Aug 2016

Seven Sharp Interviews our MD - Sam Ramlu


Virtual and augmented reality - the next generation of storytelling

For countless millennia, in fact since the beginning of mankind we’ve been telling stories. Stories passed down from generations, from the believable to outlandish, fact to fiction. Mediums ranging from rudimentary drawings and campfire stories to books, radio, film, TV, gaming and now online. Stories are a fundamental part of our culture, they tell who we are and what makes us human.


Our Unitec VR Experiment