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Purina
We created a mall activation where Oscar, the world's smartest cat, responds to customers' actions through motion activated play.
Oscar, the world's smartest cat, would do anything to get his paws on Purina cat food.
We created a magical motion-capture-based activation to help promote Purina cat food through this custom-built experience designed to capture the heart of any cat lover.
The interactive game allowed visitors to engage directly with Oscar, showcasing our technical expertise in seamlessly integrating motion-capture technology with engaging gameplay, creating an unforgettable brand experience.
Spin and Oscar spins, dance and Oscar brings out the works with a disco ball to groove to. Kids delighted in watching Oscar respond to their movements in this joyful and playful retail experience.
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The Outcome
Oscar was an instant hit with both kids and adults, with queues stretching through the mall as eager visitors lined up for their chance to meet and play with the world's smartest cat. The experience was a resounding success, offering a magical and joyful brand interaction that delighted participants and left a lasting impression.
For Purina, this activation delivered not just engagement but a treasured memory for all who took part, solidifying their connection with cat lovers everywhere.
