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Auckland War Memorial Museum Tāmaki Paenga Hira
We partnered with the Auckland War Memorial Museum to create a magical butterfly garden that evokes curiosity, playfulness, and wonder.
A major exhibition at Auckland Museum would be the first time the incredible Ray Shannon butterfly collection would be shown to the public.
With over 13,000 butterflies from around the world, Shannon’s collection was once the largest private collection of butterflies in New Zealand.
Method were engaged to help bring the exhibition space to life, and enhance visitor engagement with this beautiful collection, with an interactive experience.
A window to a magical, digital garden.
Our approach was to create a window into a lush tropical forest full of creatures. Amongst rich foliage and flora, this vibrant backdrop provides a home for a constantly evolving population of user generated butterflies.
With a simple touchscreen interface, visitors can customise their own butterflies with colours, patterns and real characteristics that butterflies use to protect themselves from predators. Once happy with their creation, visitors can release their butterfly with an intuitive swipe gesture.
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The Outcome
Our interactive garden proved to be one of the most popular pieces in The Secret World of Butterflies and the result is a welcoming, vibrant focal point that invites visitors to share their creations through a seamless integration of the physical and digital worlds.
Following the successful exhibition at Auckland Museum, our experience found life beyond the museum walls with further exhibits in Aotea Square and Auckland University of Technology.
