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Ngāti Whātua Ōrākei Tourism
Revealing the history and stories of Bastion Point and the people of Ngāti Whātua Ōrākei with an augmented reality walking tour.
Ngāti Whātua Orākei had a vision to push the boundaries of traditional Māori tourism by using new technology to help tell their unique story.
Within their land of Takaparawhau (Bastion Point) lies a rich tribal history. Our challenge was to bring the past to life and share knowledge with visitors that could be lost over time.
It was vital that our solution was delivered in a low-impact way — capitalising on the 500,000 annual visitors to Bastion Point while protecting the land so that it remains a sustainable asset for future generations.
Sharing unique stories in a new way
Our idea was to create an interactive walking tour that uses augmented reality to lead visitors on an immersive journey and share the unique stories of Ngāti Whātua Orākei.
A bespoke location based app guides the visitor through distinct areas with original content used to tell stories using a combination of augmented reality, 360° video, narrative audio as well as historical photos.
This provides the visitor with a unique glimpse into the history of the land, its people, and their culture as well as information on the native birds and plants in the area
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The Outcome
Ngāti Whātua Ōrākei is one of the first iwi to embrace technology to share their culture, local stories and legends with visitors. The experience has been showcased at the Tuku Iho exhibition in Venice Beach, Los Angeles and locally at the World Indigenous Tourism Alliance (WINTA) Summit held in Northland.
Available for free in the Apple App Store and Google Play Store, the app has welcomed many visitors to Takaparawhau. And with tours available in English, te reo Māori and Chinese it is intended to connect with locals and international visitors alike.
