Heart Kids NZ
Our brief was to create an engaging activation at the BLACKCAPS vs Sri-Lanka game that would get people interacting with the Heart Kids brand in a fun and rewarding way. More importantly, our core objectives were to raise awareness for the Heart Kids NZ brand and cement the brand as the new official charity of New Zealand Cricket.
We created ‘Quickest Little Wicket’ - an interactive challenge that put the healthy hearts of cricket’s biggest (and littlest) fans to the test.
we had crowds gathering on the sideline to cheer on contestants who dared to take on the clock
We put a cricket spin on the famous beep test and challenged Kiwis to sprint between LED wickets and motion sensors to get their bat over the line in time. The person with the highest score at the end of the day walked away with a brand new Sharp TV, with other high-value prizes for those that made it into the Top 5.
With custom-built ultrasonic and pressure sensors on the ground to track each runner’s pace and movement, along with a real-time scoreboard, we had crowds gathering on the sideline to cheer on contestants who dared to take on the clock.
The leaderboard was broadcast around the stadium throughout the day, so the crowd could see the Top 5 scores and come down to challenge them. Impactful Heart Kids branded posters featuring real-life heart kids alongside a ‘txt to donate’ message meant that people could easily donate to the cause on the day.
The heart-pumping challenge attracted hundreds of cricketing fans
The heart-pumping challenge attracted hundreds of cricketing fans, including a surprise entry from Ben Hurley, which was broadcast live on the stadium screens, encouraging people to stop by and have a go. By the end of the day, 75 contestants had risen to the challenge, with many returning in attempt to beat their previous score and move up a place on the leader board.
Hundreds came along to watch and cheer on the sprinters, which created a fun and vibrant atmosphere and gave the Heart Kids brand ambassadors plentiful opportunity to talk with people about the Heart Kids cause and the work that they do.
Wide array of participants