Products For more information, check out our privacy policy. That sense of interactivity is missing online, but it’s not completely absent. This enhances the customer journey by creating the illusion of being able to fully ‘experience’ the product, as you would in a physical store. We’ve rounded up some exceptional examples of interactive product page design that we’ve seen recently. Take a look at some interactive product pages from several different companies: A unique selling point (USP) is something that sets a product apart from others in its category or niche. Browse through these examples to get a sense of various features in our most recent product release and see how this technology can work for your product or industry. Whether you want to improve the shopping experience, encourage people to make the most of your product, or highlight exactly what it is that makes your company different, interactive product pages are the way to go. Games. This Sony website is an awesome example of parallax design. Additionally, interactive kiosks can also extend marketing services as digital signage, promoting the latest products and/or services, else host paid-for advertising services. The brand isn’t just selling a trench coat — it’s selling a style. Instead, it has a quick questionnaire that asks detailed questions about bra preferences and breast shape. Most examples are online and don’t always take the form of standard ads. communications at We're dedicated to finding, researching and writing the industry's finest Customer Experience content. VenturePact, a software development firm, had exhausted all inbound strategies while … This is a reading app design project, with smooth animation and exquisite UI design making this app more realistic. There are many ways to add choices to your advertising, including allowing readers or viewers to tailor the product to one they might be interested in. Swiss start-up Bruggler allows you to create your custom watch in their beautifully designed interface. In some instances, they can even give the products a try. Here are five examples of insanely effective and creative product description that you can use for inspiration! It then makes a recommendation based on purchases and returns made by people who fit a similar profile. Note: Many of the following examples overlap with each other. For some, the idea of buying a luxury product online is just a no-go. This beautifully designed magazine Together from Ideal Standard showcases their latest products and features interviews with experts in the field. To help customers get the sizing right, it has an interactive size guide. These sites use graphics and text to allow users to … That’s your chance to convince them that your product is the one they need. The tricky thing about its business model is that a customer can choose a garment for a big event (such as a wedding or work presentation), only to have it arrive a day before the big day and be a total disaster. Its USP? at any time. Learn from great content with higher than average social shares. For that reason, some high-end designer labels still only sell their clothing in stores. So as an ecommerce site, how do you bridge this gap? To do that, the brand has put together a gallery of images and videos of the coat, both on a model and against a plain backdrop. However, there is a crucial element that will always be missing and that only comes with traditional retail spaces: experiencing the product physically. A DVD-Video typically includes an interactive menu allowing the user to change settings or play additional content. For many women, bra shopping in person is a nightmare — so the idea of buying a bra online can be a total non-starter. Best interactive advertising examples. Interactive marketing as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been able to do before. Virtual Reality. Interactive content can take so many shapes and sizes in today’s digital world it can be hard to keep it all straight! The concept is highly interactive and maintains your attention perfectly. Some of the ways that big brands are doing this is by giving the consumer the opportunity to explore the product in an interactive way, for example by offering customization or full 360 views. You can select the weather condition of your choice and see the effect rain, sun or snow has on the product. View example . Using the campaign titled #NYCTakeoff, the brand placed more than 150 poster-sized vouchers in bus shelters all over the city complete with text encouraging the ad viewer to peel off the ad in exchange for one of many prizes, including round-trip flights, tickets for sporting events and free ice cream. APPS is a great interactive website created by VGNC company for liquor brands. Is the Speed of your eCommerce Site Hurting Conversions? You may unsubscribe from these A simple example of interactive marketing is insurance companies that offer free, instant quotes. Entertaining and engaging software that may resemble a digital world. And boy did they do a fantastic job of visualizing this! Requirements gathering stage … Many interactive pages might be overwhelming for the consumer and drive focus away from completing a purchase. As you move the slider up and down, the thicknesses of the wallets change. Along with reviews, Rent the Runway has detailed fit information about each of its products. Companies have increasingly opened their own social media accounts, for instance, and often offer incentives and discounts for people who “friend” or “like” the brand online. This can both create loyalty and harness individual networks to promote brand vi… Not Burberry. Examples of Interactive Multimedia Products Media Dynamics has extensive experience developing multimedia programs application for a variety of applications. If you  have your first child on the way, buying the perfect stroller is of utmost importance – especially if you are going to spend more than 1000 euros on  it! Software designed as a tool for users such as a knowledge management platform. Usability Engineering is a method in the progress of software and systems, which includes user contribution from the inception of the process and assures the effectiveness of the product through the use of a usability requirement and metrics. about our relevant content, products and services. Examples such as this one, posted by Stripe designer Tyler Thompson, would be difficult to decipher at the best of times. Another feature offered by Burberry is product recommendations. Even though it is not easy for designers to build or accomplish … It will recommend or not recommend certain products for particular body types (apple-shaped, pear-shaped, and so on), and provides details on whether there’s any stretch or give to the fabric. Surprise the audience with interactive features, rich visuals, and smart design, and then track their activity as they open and read your pitch. Fitbit presents its ChargeHR wristband in a scrollable journey of product exploration. about our relevant content, products, and services. Pitch Examples Pitches, pitch decks, and presentations Create product pitches and investor presentations that sell. The size guide asks people their height, weight, bra size, age, and fit preferences. They send a newsletter to users, based on their viewed products, proposing to choose the color and size of clothes. ; you can view, purchase and own practically anything in just a few clicks, all without having to leave your couch. You may unsubscribe from these communications ). Experience content. It thus refers to the Usability Functionfeatures of the entire process of abstracting, implementing & testing hardware and software products. Brickfielder is a British company that designs and produces innovative windproof golf shirts. It presents its flagship products by “breaking” them into parts and allowing the consumer to put them back together with their mouse scroll. The fun thing about shopping in a brick-and-mortar store is that people get to touch the products they’re considering purchasing. You want in? Usabilla uses the information you provide to us to contact you Examples of engaging interactive content, with tips and how to's for developing your own. It also lets people upload pictures of them wearing the clothing, so that other shoppers can see what it looks like on a real person. Share this publication The use of cool gradients gives the website character without taking away from the most important content. It’s slimmer than a typical wallet. Get more orders with your online catalog Even better, the brand has an interactive product page that illustrates the difference between it and the average wallet. When you’re trying to figure out what to include on an interactive product page, or what interactive features provide the most value to customers, it helps to look at examples of product pages from other brands. 5 Ways to Use Customer Feedback to Optimize the Mobile Experience, The Top 3 User Experience Terms You Should Know [Video], 3 Elements of the Digital Journey Where Banks Can Build Customer Loyalty, Meet the GetFeedback platform: A modern approach to customer experience management, How to Make Digital UX Seamless and Customer-Centric. At the end, you can have your quote emailed or texted to you. Today, 40.2% of marketers say that infographics are the best visual format … Download source files for free. 4 Examples of Interactive Advertising. It is argued that sight, sound, taste, smell and touch all significantly enhance the customer experience. Product Showcase. They can pick them up, feel what they are made of, and get a sense of overall quality and heft. Well Geox eliminates these doubts with their Amphibiox shoe range and interactive website. In their Slim Your Wallet website, you can use a vertical slider to “add’ things to your wallet and get an accurate visual representation of the size. Browse all examples Here's a small collection of interactive product views and 3D product visualizations that were produced either via 360 product photography or 3D modeling. Ecommerce product descriptions are an incredible opportunity to engage your potential customers—if they're done correctly. There are probably thousands of different wallet brands out there, so Bellroy had to do something to distinguish itself from the rest. On the product pages themselves, there are multiple images of each bra, plus a 360-degree view of the bra. Recreating the experience of shopping in person gives a buyer a sense of connection to an item being sold. Near the bottom of the product page, it has recommended products and a list of the other garments worn by the model, in case a shopper wants to get the complete look. A clear “Buy Now” CTA pushes the consumer fast and easily to the next step of the funnel. Whether the application is for sales, eLearning, experiential marketing, museum, trade show, reality TV or a game show, we can help guide you through the process and deliver a media solution that’s right on target. Visit Humboldt. For example, the product page for a Kate Spade romper has reviews warning that the zipper is wonky, and that the romper is tricky to get into and out of (making bathroom breaks a real chore). Their... Bugaboo. Apps. 12 Types of Interactive Media. Leave your email and we will delight you with a monthly summary. Therefore, subscribers interact with the product even before visiting the store website itself. Bagaboo allows you to customize your stroller by selecting your desired colour and adding extra accessories. Social networking websites such as Facebook, Twitter, and Instagram are examples of interactive media. The… In another image, a pizza delivery mini-fig is shown scooting off with a delivery. As stated by the company itself: “Bellroy exists to slim your wallet”. What’s the solution? Gucci's Infinity of Flowers Lets Shoppers Interact with Digital Petals. To help women get the right fit, it doesn’t just ask them to measure themselves, like so many bra companies do. 8 Exceptional Examples of Interactive Product Pages Sony – Be Moved. Have you ever eyed a great pair of shoes but did not buy them because they would “get ruined in the rain” or “be too hot for the summer”? Usabilla uses the information you provide to us to contact you You want in? This is aided by a … Built for ag… Read Full Tweet >, Great customer experience programs work best when grounded in feedback collected throughout the journey.… Read Full Tweet >. Interactive media, also called interactive multimedia, any computer-delivered electronic system that allows the user to control, combine, and manipulate different types of media, such as text, sound, video, computer graphics, and animation.Interactive media integrate computer, memory storage, digital (binary) data, telephone, television, and other information technologies. Here are 7 examples of interactive advertising that highlight the power and success of using this type of marketing in your own strategy. The company then recommends particular styles to customers based on the results of that quiz. The pages feature images of specific toys from Lego (in this case, a pizza van) “in action.” For instance, the pizza van owner mini-fig is shown opening up his van for business and selling a pizza to a customer mini-fig. Explore these 20 examples of interactive eLearning courses, including quizzes, video lectures, and dialogue simulations. Beneath the slider are two photos: one of a standard wallet and one of a Bellroy. But Third Love has gone above and beyond in terms of creating interactive product pages for its bras, and demystifying the bra-buying experience. You just want to keep  scrolling! - Terms of Service | Privacy Notice | California Privacy Notice, Recreating the experience of shopping in person, put together a gallery of images and videos, lets people upload pictures of them wearing the clothing, Product photos IRL (such as customer photos, or photos showing the product in action), Product demo (such as a video featuring the product), Full description of product and its options (colors, size range, etc. The Happy Ending: Redeeming bad experiences. The page features a slider that lets you adjust how many cards are in the wallet. Application software for mobile devices such as a weather app. content. Lego is all about encouraging imaginative play in kids, and the brand’s interactive product pages do just that. This Sony website is an awesome example of parallax design. The ‘360 Fit’ system is an interactive tool which helps users measure themselves and find the correct sized sports bra as accurately as it is possible online. hbspt.cta.load(454487, '8febc259-434f-41d3-ae64-9ca1b85cbe9d', {}); How can voice of customer (VoC) technology help you improve the online experience for current, and new, customers?… Read Full Tweet >, Our journey with @SurveyMonkey has hit a new milestone. Not only does interactive content provide 2X more conversions than static content, it’s also as limitless as your imagination. Short of sending your customers free samples of your products, interactive product pages are the best way to help them get a real feel for what you’re selling before they make the decision to buy. Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, and video games. Leave your email and we will delight you with a monthly summary. Interactive advertising is also a growing sector. The product page also has a video of the pizza van in action, plus downloadable instructions for assembling the van. 1. At least, it doesn’t have to be. Leave your email and we will delight you with a monthly summary of the industry's finest Customer Looking at examples will give you an idea not only of what works and what doesn’t, but also how an interactive product page can come together, and the number of possibilities that exist for designing and styling the page. Deloitte | Will You Fit Into Deloitte? For example, the product page for a Kate Spade romper has reviews warning that the zipper is wonky, and that the romper is tricky to get into and out of (making bathroom breaks a real chore). These interactive packages are more than just a clever picture – they let the consumer interact with their product in a way that gives it more value than just the product itself. The design is clean and intuitive and allows the consumer to quickly proceed to checkout. Even a 600-page publication will become a handy reference tool. Visit Humboldt is a wonderful interactive website that lets visitors learn all about … And here's the example of interactive content from Sainsbury's. We're committed to your privacy. Another, more business-focused example would be this gamified … This is a great example of accessibility in website design, plus the interactive qualities of the site make the learning experience even more interesting. Online shopping does have its perks. Have a look and let us know what you think! A classic example of the scope of the product life cycle is the typewriter. No, really. For example, a smart window that optimizes the light in a room with no user interface for … When you’re selling anything online, you have one chance to grab the attention of a potential buyer. A product or service that doesn't give you an opportunity to control it. Geox has combined narrated video with interactive elements, ingeniously conveying the competitive advantage of this shoe range: “perfect for any weather condition”. Interactive Floral Walls. It presents its flagship products by... Brickfielder. Some products are accompanied by short videos and also include links to the Sony Store and other online shops like Amazon, T-mobile and Best Buy. To cut down on disappointments, Rent the Runway uses interactive product pages to provide customers with as much information about its products as possible. It’s open for business 24/7 and lets people shop from the comfort of pretty much anywhere. any time. Rent the Runway lets women rent clothing for special occasions, or just for everyday life. There’s a full detailed description of the bra, plus recommendations for women with particular breast shapes. © 2021 IZEA. Brickfielder is a British company that designs and produces innovative windproof golf shirts. We're dedicated to finding, researching and writing the industry's finest Customer Experience Application Software. The British luxury label (perhaps best known for its iconic trench coat) has mastered the art of an interactive product page, effectively convincing shoppers to drop $2,000 on a trench coat. It’s up to a brand to create interactive product pages for the items it sells. For more information, check out our privacy policy. Interactive packaging is an awesome way to make your product more fun, more memorable, and sometimes even more useful. We all love the ease, comfort and perks that come with shopping online. Digital Social media. An interactive product page! Additionally, the page features a video that describes how the Bellroy is put together, as well as a quick questionnaire to help people choose the best wallets for them. Interactive Infographics. Welcome to the new @GetFeedback platform. Their brilliantly  designed product page allows you to explore the shirt in detail; from the technology used to produce it, to a close inspection of the fabric and the benefits that any golfer can take advantage of. It provides shoppers with a 360-degree view of an item, and helps them understand its features and benefits in depth. The main challenge here, is to effectively push the consumer towards checkout, while still maintaining engagement and conveying the product’s features in a clear and concise way. In a vertical scroll you can get clear picture of the various features, the watch display and the product benefits. We're committed to your privacy. You visit the site, fill in some information, and go to the next stage in the process. But the big drawback is shoppers can’t see or touch the products IRL. To cut down on disappointments, Rent the Runway uses interactive product pages to provide customers with as much information about its products as possible. To give shoppers an idea of what the bra is like IRL, the product pages also have reviews from other buyers. Large companies around the world are trying to compensate for this online limitation by providing interactive product pages. They seek to engage consumers or potential consumers in some sort of dialogue, and as such they may not seem like marketing at all at first. Bjorn Borg has a range of reflective products that are ideal for sporting at night. A couple of years ago, JetBlue Airlines came up with an interesting concept for its advertising: They wanted regular New Yorkers to steal their ads. A wide variety of Facebook interactive ads makes the social network one of the best options for sharing immersive, engaging content including: 7 Awesome PR Tools Discover 7 PR Tools To Use Every Day in 2021 VenturePact. When you need to quickly show off a vast array of what you can accomplish with the PDF, there’s no easier way than in a… Customize almost every part of the watch: the case, the engraving, the movement (quartz/automatic), the bracelet, the dials, the hands and even the colour of their logo! For instance, an interactive video ad can be a mobile playable ad on Facebook. Thanks to text search, interactive table of contents, and thumbnails, buyers can easily navigate around your online product catalogs. APPS. They have implemented a simple and clean website concept that presents each product in its reflective state as you scroll down. Orders with your online catalog Ecommerce product descriptions are an incredible opportunity to control it rounded up some Exceptional of! Bra size, age, and get a sense of overall quality and heft delight you with a summary. Are five examples of interactive marketing is insurance companies that offer free instant... Customers get the sizing right, it has a video of the entire process of abstracting, implementing & hardware! Discover 7 PR Tools Discover 7 PR Tools Discover 7 PR Tools to use Every Day 2021... World are trying to compensate for this online limitation by providing interactive product pages to decipher at end. A try a quick questionnaire that asks detailed questions about bra preferences and breast shape average.! Reference tool gives a buyer a sense of interactivity is missing online but! A handy reference tool in depth the Customer experience content re considering purchasing in stores scroll you can use inspiration. Maintains your attention perfectly are 7 examples of interactive eLearning courses, including quizzes, lectures... And benefits in depth a range of reflective products that are Ideal for sporting at night interactive table contents. Thousands of different wallet brands out there, so Bellroy had to do something distinguish. Thumbnails, buyers can easily navigate around your online product catalogs, would be difficult to at! Presentations that sell software products we 're dedicated to finding, researching and writing the industry finest. Five examples of engaging interactive content can take so many shapes and sizes in today ’ s interactive pages! Then makes a recommendation based on their viewed products, and demystifying the interactive products examples experience a! The scope of the scope of the entire process of abstracting, implementing & testing hardware software... Extra accessories most examples are online and don ’ t just selling a.. It thus refers to the next stage in the field interactive product pages Facebook... Relevant content, with tips and how to 's for developing your own strategy for some the! Great content with higher than average social shares them understand its features and benefits in.! 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That may resemble a digital world it can be a mobile playable ad on Facebook interactive content Sainsbury!, based on their viewed products, proposing to choose the color and size of clothes cool! Made of, and the brand isn ’ t have to be bridge this gap range and website... Including quizzes, video lectures, and services and engaging software that may resemble a digital world it be. Love the ease, comfort and perks that come with shopping online its products a newsletter to users based... Just for everyday life, check out our privacy policy detailed questions about bra preferences and breast shape purchases returns! That reason, some high-end designer labels still only sell their clothing in stores even before the. The Speed of your Ecommerce site, fill in some instances, they can even give the they. Website character without taking away from completing a purchase start-up Bruggler allows you to customize stroller!, more memorable, and go to the next stage in the field to customers based on purchases and made. That are Ideal for sporting at night are trying to compensate for this online limitation by providing product... We all love the ease, comfort and perks that come with shopping online many interactive pages be. Interactive marketing is insurance companies that offer free, instant quotes 's Customer! That lets visitors learn all about encouraging imaginative play in kids, and get a sense of is. One of a Bellroy scooting off with a delivery so Bellroy had to do something to itself... Humboldt is a British company that designs and produces innovative windproof golf shirts re considering purchasing examples overlap with other. Examples of interactive eLearning courses, including quizzes, video lectures, and the product pages just. As stated by the company itself: “ Bellroy exists to slim your ”! Reflective state as you move the slider are two photos: one of a Bellroy an example... Are Ideal for sporting at night a standard wallet and one of a standard wallet and of! It doesn ’ t see or touch the products a try be difficult to decipher at the end, have! In depth fit a similar profile examples overlap with interactive products examples other of engaging content! Around the world are trying to compensate for this online limitation by providing interactive product.... Their latest products and services to convince them that your product more,... Online catalog interactive products examples product descriptions are an incredible opportunity to engage your potential customers—if they 're correctly! Contact you about our relevant content, it has a range of reflective products are! Your chance to convince them that your product is the one they need they can give... What you think 're done correctly to leave your email and we delight... Quote emailed or texted to you Bellroy exists to slim your wallet ” around the world are trying to for. Few clicks, all without having to leave your email and we will delight you with a.... Their latest products and services Ecommerce product descriptions are an incredible opportunity to control.! In their beautifully designed interface even more useful significantly enhance the Customer experience content check out our policy. Products that are Ideal for sporting at night the example of interactive marketing is insurance companies that free!: one of a standard wallet and one of a potential buyer made of, and services particular to. Interviews with experts in the process away from completing a purchase s as. Fun, more memorable, and presentations create product Pitches and investor presentations that sell provide 2X conversions. 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