This is where drafting an editorial calendar can help. The Calendar is a students for students business that builds community through on and offline experiences. For example, do you only post blog articles, and no videos? McKinsey & Company posts long-form content about technology, leadership, and business to provide their followers with the most comprehensive information they can. It’s informational content that provides instructions on how to complete a task. How to Schedule Content to LinkedIn October 25, 2018 LinkedIn provides a huge platform to its members to share their professional expertise, experiences, and anecdotes with their connections and the larger LinkedIn community. This is a good one. As with most other social media platforms, LinkedIn prioritizes native LinkedIn content, which is published on the platform itself and doesn’t require users to leave LinkedIn to view it. LinkedIn is a great professional network. Some of the most popular LinkedIn headlines, according to Buzzsumo, are: Social network posts and content with images attract more engagement and typically garner more shares. Reading about an impressive statistic is sometimes less impressive when it’s stuffed amongst other content in a report. Wouldn’t that be nice? This calendar will be the single source of truth for all of your social media publishing activities. ©2014 LinkedIn Corporation. Select consistent dates and times to post your content so your followers know when to expect new content from you to make it easier for your readers to get in the habit of tuning in. However, the audiences and type of content that we create on LinkedIn will be different than what’s on your blog. For example, Thrive Global posts articles with their opinion on current events that impact their industry and the world. Tomorrow we’ll dive into how to select compelling assets for your Sponsored Content campaigns. In an effort to help you get your content in front of the 530 million professionals on LinkedIn, who represent the largest group of influential, affluent, educational people anywhere (and to let your boss know that you’ve got this), I have created a quick LinkedIn Content Marketing Tactical Plan for you to incorporate into your integrated marketing approach. LinkedIn is especially good for promoting upcoming live events. Or something in your business might change. But Bank of America enhances their brand's voice and shows that they are a company that cares with their meaningful videos that have thousands of views and shares. Bank of America often publishes short videos on LinkedIn that range from about 25 seconds to about seven minutes to engage with their followers. Stay up to date with the latest marketing, sales, and service tips. - If photo, what type of image will it be? This method will streamline your SEO efforts, making them much smoother than researching keywords and plugging them in after initial creation. Their followers comment back with some of their opinions, which provides them with an excellent opportunity to engage in meaningful conversations with their audience. Example post for each day - What type of post is it? 2. It helps you align messaging with certain initiatives. Another way to keep it simple is to avoid spamming your audience with content. Additionally, we host and collaborate on 25+ annual ticketed and free community events. But it can also provide direction for the piece as well, if you’re looking to have it take a specific point of view or display information from a certain angle. What’s the cadence of main pillars? Well, no, and here’s why: There are tons of different kinds of LinkedIn content, and that creates an engaging, diverse range of material for you to digest. Remember to always test and optimize your content strategy over time based on what’s working and what’s not. Make sure you have permission to use the images you select before publishing or posting content. No. What kind of content are you already posting on LinkedIn? This will help you course correct in case something goes wrong. It’s important to assign these tasks ahead of time so your content team members can prepare and schedule time for creation. Including keywords in your calendar ahead of time will allow the author to incorporate them within the content more efficiently during the creation process. Make a simple schedule for posting and revisit old content every six months to a year to refresh it and repost it. It assists in planning ahead for noteworthy events. It lacks direction, and honestly, do you even know what it’s about? This way, you can tackle issues in your audience's industry or departments to provide them with value and actionable content on how they may go about alleviating some of these issues. How is it performing? Here are five of the best examples we found that may help you choose content types that are good for your LinkedIn content strategy: Videos aren't just used for other social media platforms. Generate leads? Behold, the ebook. To make important statistics more impactful, get a little creative with Photoshop and overlay core text on a relevant image that ties into the campaign or research results. Once you’ve digested these guidelines, download this free social media content calendar to get start scheduling in ways that make sense for your business. Step 3. Unfortunately, you can’t snap your fingers and have your content calendar appear before your very eyes. These can be used to filter content on the calendar by type, team member, tag, color label, and more. A perfect place to connect with industry experts, CEOs, General Managers, employees and organizations at large. There’s no question that LinkedIn is an essential channel for content marketing, especially for building B2B relationships. Heck, even CEOs only have an average of 930 connectionson the platform. According to Curata research, 90 percent of marketers now use an editorial calendar. Create a new tab for each month. In addition to adding a cover image, embed images into the body of your text if you are writing an article to break up your text into small scannable pieces. LinkedIn publish a content calendar each year. The work isn't done once you post your new content to LinkedIn. People don't connect with statistics; they connect with stories. Click File>Make a copy. You can upload slideshow presentations, videos, infographics, and much more. Although simple to create, content calendars are notoriously difficult to stick to. You may be an expert in your industry, but when you write articles, make sure to be human and tell a story with your content. Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. Discuss your strategies for improvement, and how you plan to reach the next level. If you know about a certain industry or a specific department, then you may begin creating content centered around those things. LinkedIn is a content platform that allows you to get massive visibility with your ideal clients at no cost -- if you do it right. Basic, but important. Doing so can have a myriad of different benefits for your company – it can improve your recruitment marketing strategy, drive new leads, and foster B2B partnerships. Shine on my friend! Different kinds of LinkedIn content include the following: How to posts have one primary goal – to teach the reader something. Check us out online at https://www.calendar.com. List posts often encompass “top” or “best” categories, and provide insight into specific areas. View the previous blog post here. Is it a blog post, a video, an event promotion, a simple status update about Steve? What information is your audience looking for right now? 500 million+ members | Manage your professional identity. As with every marketing initiative, you need a documented plan in place in order to set yourself up for success.If you launch a new campaign without first developing an organized, comprehensive strategy, it can easily crash and burn. In order to build more effective campaigns and create more efficient, impactful content, you need to analyze how your material performs so you can determine what is and isn't working. July 24, 2020 | Choose your social channels 3. LinkedIn Twitter Pinterest All Social Network Integrations ... Use Your Content Calendar. Add this detail upfront. For example, you might find list posts that have the titles “top thought leaders in marketing” or “best ways to procrastinate.”. Erika Giles | Having a content calendar is a great way for coming up with fresh ideas for your content. Step 5. Subscribe to our blog & get notified on the latest trends that impact your business. Consistency is key with any content strategy, and it is crucial to your LinkedIn success. This is where drafting an editorial calendar can help. We are Calendar, trying to make the world a much more productive place. Something in the world might happen that can lead to new content ideas. You don’t need a finalized title immediately, but at least come up with a working title to get a base set. It’s a hub for a massive amount of informational content. One of the most important elements of quality content is understanding the audience of the content. Luckily, content calendars are here to save the day. Make a content library for your assets 5. Include a relevant and engaging cover image for your LinkedIn article to visually engage your readers. ), the format of content (ebooks, interactive sitepages, webinars, live events, etc.) In the year it took me to go from 400 to 50,000 followers on my LinkedIn profile, I’ve discovered exactly what type of content gains high-quality lead-generating engagement. Step 4. Marketing professionals praise LinkedIn as the best hub for information and material – 91 percent of marketing executives rate LinkedIn as the best place to find high quality content. Developing a LinkedIn content strategy is one of the best ways to improve your professional, advantageous use of LinkedIn. Step 2. The summary of content is the most important element to include on your LinkedIn content calendar. In order to build a better LinkedIn content strategy, you first have to audit your existing content presence. Why not explore some our customer success stories. 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